Aryia case study
Full-grain leather goods, Australia. Paid social and creative strategy to peak blended ROAS (Return on Ad Spend).
Problem
Ad spend on Meta was generating clicks but blended ROAS had dipped below 1.5x due to broken pixel tracking and creative fatigue.
What I did
Server-side tracking rebuild
Configured Meta Conversions API to eliminate signal loss and send verified purchase values to the algorithm.
Creative testing rotation
Tested 12 new video hooks and product angles to revive engagement on cold audiences.
Results
Outcomes vary with margin structure, offer strength and budget.
What I would do next
Scale advantage catalog ads into international markets and test seasonal collection angles.
Accurate tracking was the turning point. The blended ROAS reached 5.2x on the exact same product offer.Aryia Marketing Lead
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Questions about this work
How do you report results in a case study?
Every case study states the starting position, the timeframe and the measured result, using the platform and bank numbers for that period. Zonaed Hossain reports blended ROAS (Return on Ad Spend), cost per purchase and lead quality, not just clicks. Where a number is not verified yet it is marked as pending. Book a free 1:1 consultation to see the reporting you would get.
Can you guarantee the same result for my business?
No, and anyone who does is guessing. Outcomes vary with margin structure, offer strength and budget, which is why Zonaed Hossain shows the starting position next to every result. What he does commit to is the process: clean tracking, tested creative and reporting you can check. Book a free 1:1 consultation for an honest read on your upside.
What do you need from me to start a project?
Zonaed Hossain needs partner access to your ad accounts and analytics, your margin per product, and one call to agree the target. That is enough for a written plan and a quote. Nothing is locked to him and access can be removed at any time. Book a free 1:1 consultation and he will send the short checklist.
Want a result like ==this one?==
One free call. I will tell you what I would fix first, in order.