Firstway Global case study
Lift in qualified leads for a study-abroad consultancy.
Problem
Enquiry volume was high but counsellors spent valuable hours chasing uncommitted applicants who rarely converted.
What I did
Ad-level intent screening
Added intake month and tuition budget screening questions directly into ad lead forms.
WhatsApp qualification automation
Created automated first-touch greeting and intake verification so counsellors only called warm candidates.
Results
Outcomes vary with margin structure, offer strength and budget.
What I would do next
Expand automated intake booking workflows to cover upcoming application semesters.
Lead quality transformed immediately. Counsellors now spend their time speaking with students ready to enrol.Firstway Global Director
Related case studies.
Questions about this work
How do you report results in a case study?
Every case study states the starting position, the timeframe and the measured result, using the platform and bank numbers for that period. Zonaed Hossain reports blended ROAS (Return on Ad Spend), cost per purchase and lead quality, not just clicks. Where a number is not verified yet it is marked as pending. Book a free 1:1 consultation to see the reporting you would get.
Can you guarantee the same result for my business?
No, and anyone who does is guessing. Outcomes vary with margin structure, offer strength and budget, which is why Zonaed Hossain shows the starting position next to every result. What he does commit to is the process: clean tracking, tested creative and reporting you can check. Book a free 1:1 consultation for an honest read on your upside.
What do you need from me to start a project?
Zonaed Hossain needs partner access to your ad accounts and analytics, your margin per product, and one call to agree the target. That is enough for a written plan and a quote. Nothing is locked to him and access can be removed at any time. Book a free 1:1 consultation and he will send the short checklist.
Want a result like ==this one?==
One free call. I will tell you what I would fix first, in order.