Starting position, what I built, what changed

Case studies of work that had to earn its keep.

Each one starts where it really started: the account, the site or the system, what I changed, and what moved after.

Case studies

Filter by industry to see work closest to your situation.

accounts
7
industries
3
Yacht charter

HorizonsVI

A charter brand built end to end. The social accounts earn the audience, a hand-coded Next.js site sells the trip, and bookings alert the crew on WhatsApp.

Outcomes vary with margin structure, offer strength and budget.

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