What results did Aryia achieve?

ROAS: 5.2x · Revenue Growth: +210% · CAC Reduction: -38%

E-Commerce & Leather (Australia) · Paid Social & Creative Strategy

Aryia — Scaling Full-Grain Leather Goods to 5.2x ROAS

Architected a full-funnel Meta and TikTok ads strategy with creator-led UGC testing for an Australian luxury leather brand.

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Timeline: 60-day sprint, ongoing retainerStack: Meta Ads · TikTok Ads · Shopify

Case Study

Aryia — E-Commerce & Leather (Australia)

5.2x

ROAS

+210%

Revenue Growth

-38%

CAC Reduction

The Challenge

A premium leather brand with strong word-of-mouth but no scalable paid engine. Acquisition cost had drifted up for three straight quarters while average order value stayed flat — growth was being bought, not engineered.

Ad accounts fragmented across Meta and TikTok with no unified measurement, so true blended ROAS was invisible.
iOS privacy changes gutted pixel signal — purchase events were under-reported, forcing blind over-spend on cold audiences.
The creative library was static product photography. Frequency climbed past 4.0 with no fresh hooks to reset the auction.
Customer acquisition cost rose every quarter while AOV and repeat rate stayed flat.

The System We Built

We rebuilt measurement from the ground up, then rebuilt the creative and funnel architecture on top of that trustworthy data.

Deployed server-side Meta Conversions API plus GA4 server-side tagging, reconciling every purchase event against Shopify revenue.
Built a creator-led UGC testing matrix — hooks, problem-aware angles and unboxing formats — pushing 12+ new concepts into a structured monthly test calendar.
Restructured the account into a three-tier funnel: broad prospecting for cheap reach, social-proof retargeting mid-funnel, and dynamic product ads for high intent.
Automated post-purchase upsells and a lifecycle retention flow to lift AOV without extra media spend.

The Outcome

Within 60 days the brand reached a sustained 5.2x blended ROAS against reconciled revenue — efficiency, not just volume.

Blended ROAS stabilised at 5.2x across a 60-day window, measured against Shopify revenue rather than platform-reported claims.
Revenue grew 210% while ad spend rose only 74% — confirming real efficiency gains.
CAC dropped 38%, restoring healthy unit economics on the flagship leather line.
A continuous creative testing cadence now runs, so performance no longer decays between campaigns.

Systems DeployedMeta AdsTikTok AdsShopifyKlaviyoGA4 Server-SideConversions API

For the first time we can trust our numbers and scale with confidence. The creative testing system is what unlocked it.

Brand Founder

Aryia — Australia

Engagement FAQ

What Prospects Ask Before Signing

60-day sprint, ongoing retainer

The build ran on Meta Ads, TikTok Ads, Shopify, Klaviyo, GA4 Server-Side, Conversions API. Every layer was instrumented server-side so each decision traced to a revenue outcome, not a vanity metric.

The architecture is transferable even when the tactics differ. We start with a 1:1 audit of your funnel, then adapt the paid social & creative strategy system to your unit economics. Book the free call below for a specific answer.

Free · 20–30 min · Founder Direct

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A 3-point bottleneck diagnosis of your current funnel
The exact first system we would deploy — and why
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