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Luxury Jewelry (Australia) · Shopify Storefront Dev & CRO
UrbanBling — High-Converting Luxury Jewelry Storefront
Engineered an ultra-fast storefront with bundle configurators, sticky checkouts, and dynamic currency localization.
Timeline: 6-week build + 30-day CRO cycleStack: Shopify · Liquid · Core Web Vitals
Case Study
UrbanBling — Luxury Jewelry (Australia)
+85%
Mobile Conversion
0.9s
Page Load Speed
+$42
Average Order Value
The Challenge
Traffic was healthy but mobile revenue was not. Shoppers were arriving, browsing, and leaving — the storefront itself was the bottleneck, not the ad spend.
- Mobile pages loaded in 4.2 seconds, well past the point where most shoppers abandon.
- 71% cart abandonment with no recovery beyond a single generic email.
- Buyers had no guidance on sizing, materials or gifting — the exact questions driving support tickets.
- International shoppers faced currency friction with no localised pricing or shipping clarity.
The System We Built
We treated the storefront as a conversion system: fix speed first, then remove every point of hesitation between product and checkout.
- Rebuilt the theme and asset pipeline to deliver sub-second mobile loads with Core Web Vitals in the green.
- Added a bundle and gifting configurator so shoppers assemble higher-value orders without contacting support.
- Replaced the cart page with a sticky, single-step checkout drawer with trust signals at the point of doubt.
- Enabled dynamic multi-currency pricing with clear shipping expectations before checkout.
The Outcome
Mobile conversion rose 85% on a 0.9s storefront, and average order value climbed $42 through the configurator alone.
- Mobile conversion up 85%, measured against the same traffic mix and seasonality.
- Page load reduced to 0.9s, keeping Core Web Vitals green on real mobile devices.
- Average order value up $42 — driven by bundle and gifting configuration at the PDP.
- Cart abandonment fell as the sticky checkout and currency clarity removed late-stage friction.
Systems DeployedShopifyLiquidCore Web VitalsMulti-CurrencyBundle BuilderHeatmaps
We stopped losing people at checkout. The speed work and the configurator paid for the build within weeks.
E
E-Commerce Lead
UrbanBling — Australia
Engagement FAQ
What Prospects Ask Before Signing
6-week build + 30-day CRO cycle
The build ran on Shopify, Liquid, Core Web Vitals, Multi-Currency, Bundle Builder, Heatmaps. Every layer was instrumented server-side so each decision traced to a revenue outcome, not a vanity metric.
The architecture is transferable even when the tactics differ. We start with a 1:1 audit of your funnel, then adapt the shopify storefront dev & cro system to your unit economics. Book the free call below for a specific answer.
Free · 20–30 min · Founder Direct
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- A 3-point bottleneck diagnosis of your current funnel
- The exact first system we would deploy — and why
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