Loading...
Education & Study Abroad · Lead Generation & WhatsApp Funnels
Firstway Global — +340% Qualified Student Inquiries
Built an automated WhatsApp and DM lead acquisition engine for a premier study-abroad consultancy in Dhaka.
Timeline: 45-day build, ongoing optimisationStack: Meta Lead Ads · WhatsApp Business API · Landing Page CRO
Case Study
Firstway Global — Education & Study Abroad
+340%
Qualified Leads
-45%
Cost Per Lead
78%
Consultation Rate
The Challenge
High inquiry volume but low commercial value. The team was drowning in unqualified leads, and high-intent students were being lost inside a slow manual follow-up process.
- Every inquiry arrived with identical priority — counsellors burned hours on students who never qualified.
- First response averaged over six hours, long past the window when an enquiry is still warm.
- Long intake forms caused heavy mobile drop-off before submission.
- No attribution between ad campaigns and actual enrolments, so budget allocation was guesswork.
The System We Built
We replaced the generic enquiry form with an intent-qualified funnel, then automated the first 90% of the follow-up conversation.
- Replaced the long form with a 3-step intent quiz capturing destination, budget band and timeline in under 40 seconds.
- Connected submissions directly to WhatsApp Business API with an instant qualifying auto-reply sequence.
- Built routing rules so only qualified, high-intent students reach a human counsellor — with full context attached.
- Instrumented the full chain from ad click to consultation to enrolment, so spend follows real outcomes.
The Outcome
Qualified inquiries grew 340% while cost per lead fell 45% — and because counsellors now only handle qualified students, the consultation rate climbed to 78%.
- Qualified student inquiries up 340%, against an agreed, written definition of “qualified”.
- Cost per lead down 45% through sharper targeting and a shorter, mobile-first funnel.
- 78% consultation rate — counsellor time now goes almost entirely to students who can enrol.
- Attribution links every campaign to actual enrolments rather than raw form fills.
Systems DeployedMeta Lead AdsWhatsApp Business APILanding Page CROCRM RoutingGA4
Our counsellors finally speak to students who are ready to apply. The whole team got its time back.
M
Managing Director
Firstway Global — Dhaka
Engagement FAQ
What Prospects Ask Before Signing
45-day build, ongoing optimisation
The build ran on Meta Lead Ads, WhatsApp Business API, Landing Page CRO, CRM Routing, GA4. Every layer was instrumented server-side so each decision traced to a revenue outcome, not a vanity metric.
The architecture is transferable even when the tactics differ. We start with a 1:1 audit of your funnel, then adapt the lead generation & whatsapp funnels system to your unit economics. Book the free call below for a specific answer.
Free · 20–30 min · Founder Direct
Want Results Like Firstway Global?
Book a free 1:1 audit call. We will review your current lead generation & whatsapp funnels setup, show you the bottlenecks holding back growth, and map the first system we would deploy — in plain language, no obligation.
- A 3-point bottleneck diagnosis of your current funnel
- The exact first system we would deploy — and why
- A realistic timeline and budget range for your scale
Replied within 24 hours · Zero sales pressure · No obligation
Book Your Free Session
Two required fields. Takes under a minute.
More Proven Systems
View all Other Case Studies
E-Commerce & LeatherAryia — Scaling Full-Grain Leather Goods to 5.2x ROAS
5.2x ROAS+210% Revenue Growth
Read the breakdown
Luxury JewelryUrbanBling — High-Converting Luxury Jewelry Storefront
+85% Mobile Conversion0.9s Page Load Speed
Read the breakdown
Consumer ElectronicsZIVO Z26 — High-Volume Wireless Audio Product Launch
5,000+ Units Launch Sales6.4% Landing Page CVR
Read the breakdown